October 7, 2026
How do we keep human judgement at the centre of AI? We’re looking for 15 businesses to test Upbeater in real work and help shape what we build next.
September 29, 2026
The better AI gets at doing the work, the more I find myself thinking about how we manage it. As AI takes on larger parts of our workflows, our role changes with it. We need to decide what to delegate, how much freedom to give it, where the boundaries sit and when a human needs to step back in. The more capable AI becomes, the more important these decisions become. Managing AI is becoming a skill in its own right.
September 22, 2026
In a few weeks, I’m starting another course on AI and creative work. I already know that some of the people taking it are enthusiastic about AI, while others are strongly opposed to it. AI has become a significant part of my professional life. I run a company built around AI, I teach it, experiment with it and spend a lot of time thinking about how it will change the way we work. But the closer I get to the technology, the less interested I am in being either “for” or “against” it.
September 9, 2026
“AI will take our jobs.” It’s one of the strongest stories about artificial intelligence. It’s simple, emotional and easy to remember. The reality is much more complicated. AI is changing different jobs, tasks and industries in very different ways. But complexity rarely makes a good headline.
August 31, 2026
Small B2B companies often think content marketing starts with a blank page. In reality, some of the strongest content is already being created every day inside the business: in sales calls, customer questions, presentations, Slack conversations and the explanations your experts give repeatedly.
August 19, 2026
A team used to mean a group of people with different roles and responsibilities. AI is starting to change that definition. As agents become capable of handling longer and more complex tasks, companies can increasingly divide work between humans and AI based on what each does best. The result isn't simply automation. It's the emergence of a new kind of team.
August 17, 2026
There are four real ways to handle social media when you don't have time to do it yourself, from building your own with general AI to a DIY tool, a traditional agency, or a managed AI+human service. Here's an honest breakdown of when each one actually makes sense.
August 11, 2026
Building your own with general AI, AI SDR tools, hiring a human SDR, or a managed AI+human outbound service: an honest breakdown of all four ways to run outbound, with real trade-offs and who each one actually fits.
August 3, 2026
A comprehensive, categorized list of AI SDR and outbound sales tools on the market in 2026, covering multi-channel prospecting platforms, LinkedIn-focused automation, and email-focused senders.
July 27, 2026
Most small B2B companies handle content marketing one of three ways, and all three break down eventually. Here's the system that actually holds up without a dedicated marketer.
July 20, 2026
A categorized list of AI-powered social media content and scheduling tools on the market in 2026, covering what each one actually does and what none of them do for you.
July 13, 2026
July 9, 2026
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June 22, 2026
Small and midsize companies face a persistent challenge: how do you maintain consistent marketing and sales efforts when resources are limited? The answer lies in re-imagining how humans and AI work together.
