Upbeater is a Stockholm-based company, founded in 2023, that builds Human-AI Managers: Marketing Maggie, who creates and posts your content, and Sales Sara, who finds new leads and contacts them for you. AI does the work, a real person checks it, and you approve it.
Because the usual options for marketing and sales all leave companies stuck. Doing it yourself with ChatGPT or an AI tool still leaves the work and the checking on you. Hiring takes weeks and costs the most. An agency means a high retainer and rounds of fixes. So we built another option: AI that does the work, a real person who checks it, and you in control of what goes out.
Every Human-AI Manager runs on the same four principles.
Research, writing, scheduling, finding leads and sending: the repetitive work AI is good at.
Someone on our team reviews the output against your brand before it reaches you.
Nothing is published or sent without your sign-off, from your own accounts, in your name.
Each month's results shape the next month's strategy, so the work gets sharper over time.
The founders and developers behind Marketing Maggie and Sales Sara, headquartered in Stockholm and working across Sweden, Portugal and the UK.
A sales role is coming soon. Can't wait, or don't see your role? Send a spontaneous application to contact@upbeater.com and tell us what you'd like to work on and why Upbeater.
By email or phone, Monday to Friday, 10:00 to 17:00 CET.
Looking for Upbeater Agency? It's a separate company: upbeater.agency →
Upbeater builds Human-AI Managers for companies: Marketing Maggie, who creates and posts your social media content, and Sales Sara, who finds new leads and contacts them for you. AI does the work, a real person checks it, and you approve it before anything goes out.
Upbeater was founded in 2023 by Petra Sundell, Founder and CEO. The co-founders are Clara Nordlander Wiberg, CMO, and Bilal Syed, CTO.
Upbeater's headquarters is in Stockholm, Sweden, and the team works across Sweden, Portugal and the UK.
A Human-AI Manager is a done-for-you service where AI handles the work, like writing posts or finding and messaging leads, and a real person checks the output before it reaches you. You approve everything before it's published or sent.
No. Upbeater Agency (upbeater.agency) is a separate company. Upbeater builds and runs the Human-AI Managers, Marketing Maggie and Sales Sara.
A sales role is coming soon. You're also welcome to send a spontaneous application to contact@upbeater.com.
Tell us about your business and get your first strategy ready within 24 hours.
Petra Sundell
Clara Nordlander Wiberg
Bilal Syed