One or two people running the business, the marketing, and the pipeline. A Human-AI Manager takes one of those off your plate without adding headcount.
Consultants & coachesStartup foundersSolo & small teams
Agencies & professional services firms
Run it for your own firm, or offer it as part of what you deliver to clients, without pulling anyone off billable work.
Design & brandingWeb & digitalRecruitment
Growing companies who need consistency, not another hire
Companies that need reliable content and pipeline output but aren't ready for a full-time marketing or sales hire yet.
AI does the heavy lifting. A human makes sure it's actually right.
This is the whole reason Maggie and Sara exist as AI and a person, not just AI. The most common worry we hear before someone signs up: "will this just sound generic, obviously AI-written or AI-sent?" Here's why it doesn't.
Input
Built from your real signals
Every strategy, post, and message starts from what's actually true about your business, your brand, your ICP, and your industry, not a generic prompt.
brand profileICPindustry trendsperformance data
Human, not another AI pass
A real person checks every piece of work
Before a post or a message ever reaches you, someone on our team has already read it against your brand and tone. That's the quality check most AI tools skip.
Feedback loop
It gets better every month
Every cycle feeds the next: what performed, what didn't, and what to adjust. A running system, not a one-time setup you forget about.
→
The generic, obviously-AI feel comes from skipping the human review step, not from using AI at all. Maggie and Sara use AI to handle volume and research, and a real person on our team, not a second AI pass, makes sure what comes out still sounds like you before it reaches you or a prospect. That's the AI + Human model: the speed of AI and the judgment of a person who actually checked it, without having to be that person yourself.
The method
It's not just AI output. It's built to perform.
Posting content and sending messages is easy. Getting people to engage and reply is the real job. Here's how Maggie and Sara go about it.
Marketing Maggie content that gets engagement
Sales Sara outreach that gets replies
Content pillars, not one template
Posts rotate through a handful of angles built for your audience.
Each campaign uses one angle, picked for your goal and audience, instead of a generic script.
Problem-solutionSocial proofRelatableStart conversationGive-away / offer / invite+4 more
Posted when your audience is actually online
Timed from your account's own history and industry patterns, not a fixed slot.
LinkedIn · Tue 08:30LinkedIn · Thu 12:00Instagram · Sun 19:00
Personalized, not generic
Openers mention something real about the lead or their company, when there's something worth referencing.
Recent postProduct launchJust raised fundingHiring for a rolePosting about a pain pointSimilar result
Tuned by what already worked
Each month's engagement shapes which angles get more weight next.
SavesSharesComments
A real sequence, not one message
Up to 5 messages spaced over about 2.5 weeks, on LinkedIn, email or both. It stops the moment someone replies.
Msg 1 · LinkedIn+3 days · LinkedIn+4 days · Email+5 days · Email+5 days · Email
Results
What real customers have gotten
A few examples from real Upbeater accounts, not a guarantee of what you'll see.
+123%
Impression growth, average
+151%
Engagement growth, average
16%
Reply rate on LinkedIn + email, average
35%
LinkedIn acceptance & contact rate, average
“It saves me time, keeps me consistent, and helps me maintain the tone and voice that my audience knows.”
Cepee Tabibian · Founder & CEO, She Hit Refresh Marketing Maggie
“It saves time and gives the process more momentum. Instead of everything depending on me doing each step manually, Sales Sara helps keep the outreach moving while still feeling professional.”
Arian Parsi · Owner & CEO, AP Design Sales Sara
“It honestly feels like an extension of our team rather than an external service.”
Catrin · CEO, Händig Sales Sara
“A lot of us get stuck in the feast and famine cycle, but this allows you to have a nice flow of outreach while you concentrate on the other core aspects of your business.”
Kane Lackenby · Founder & Lead Creative, Fitsites Sales Sara
“It made it super easy to scale my outreach and connect with a wider network, while still keeping a personal and authentic tone in every message.”
Partnership Director · Recruitment company Sales Sara
“It’s been especially valuable in breaking things down, organising thoughts, and helping me move forward with more focus and confidence, not to mention generating more conversations and leads.”
Arijana Misic-Burns · Campaign Director, We Do Samples Sales Sara
Why this model wins
The real alternatives, compared
There are five real ways to handle marketing and sales when you don't have time to do it yourself. Here's how they actually stack up.
How Maggie and Sara work together, and why a combo wins
They don't need each other to work. But run both, and the effect compounds: content builds familiarity, outreach turns it into pipeline.
Same signals, one voice
Both pull from the same business profile
Brand, ICP, and performance data are shared across both managers, so your content and your outreach sound like the same company, not two disconnected vendors.
Warmer outreach
Content does the trust-building first
A prospect who's already seen your posts is more likely to recognize you, and respond, when Sara reaches out. Content warms them up, outreach makes the ask.
One bill, not two
Combo pricing, not two separate fees
Run both as a combo plan at a discount versus running marketing and sales as two separate tools or hires.
Pricing
Plans for every Human-AI Manager
One predictable monthly fee. Commit for 6 months and save 20%, or go month to month.
How Upbeater connects to Gmail, LinkedIn and Instagram
Your Human-AI Manager does the work inside the accounts you already use, so the output comes from you rather than from us. You choose which accounts to connect, you're told exactly what each connection authorizes before you approve it, and you can disconnect any of them at any time.
Gmail
When you connect Gmail, you authorize Upbeater to send emails on your behalf and read replies to those emails. Sara uses this to send your outreach, so recipients see a message from you and replies land in your inbox, and to detect a reply so a sequence stops automatically once someone answers. She checks only the threads she sent, not your wider mailbox.
Maggie publishes content you've reviewed and approved to your LinkedIn company page or your personal profile, and reads comments, likes, and analytics on those posts to report on performance. Sara sends outreach and follow-ups from your own personal LinkedIn profile.
Maggie publishes your approved content to Instagram and reads comments, likes, and post-level analytics on that content for reporting and optimization.
Upbeater's use and transfer of information received from Google APIs to any other app adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not use this data for advertising, to train general-purpose AI models, or for any purpose beyond providing the features described above.
What's the difference between Marketing Maggie and Sales Sara?
Marketing Maggie plans, creates, and publishes your LinkedIn and Instagram content. Sales Sara finds, scores, and reaches out to your leads on LinkedIn and email. Both run on the same model: AI does the work, a real person checks it before it reaches you, and you approve it before it ships.
Can I run Maggie and Sara together?
Yes. Most clients who need both marketing and sales run them as a combo plan at a discount versus running them separately. See the combo pricing above →
How is this different from hiring or using an agency?
You get the output of a specialist without the cost of a hire or the overhead of an agency retainer: one predictable monthly fee, a few hours a month of your time to review and approve, and everything checked by a real person before it reaches you.
Which channels do Maggie and Sara work on?
Maggie posts to LinkedIn, on your company page or your personal profile, and to Instagram. Sara reaches out on LinkedIn from your own personal profile, and by email through Gmail. We're adding more channels over time.
Can I export my leads?
Yes. You can export the leads Sara finds, so you can bring them into your CRM or any other tool you use.
What do I need to do each month?
Very little. Once your brand or outreach profile is set up, you review and approve what's produced each month, content for Maggie, leads and messages for Sara. They handle the research, creation, scheduling, and sending.
See it run on your own business, not a demo account.
Tell us about your business and get your first strategy ready within 24 hours, not weeks.
Marketing Maggie
