Marketing Maggie Meet Marketing Maggie
Human-AI Manager · Marketing

Drafted by AI.
Refined by humans.
Approved by you.

Marketing Maggie writes your content from your real brand signals, checked by a real person before it reaches you. Nothing ships without your sign-off.

Get Started See how it works ↓
app.upbeater.com
Generating…
Marketing Maggie
Marketing Maggiegenerating your content…
The full Marketing Maggie content tab, showing posts awaiting review
The full content calendar with posts placed on their scheduled dates
A real, published Upbeater.X post live on LinkedIn
✓Live on LinkedIn
A real, published upbeater.x post live on Instagram
✓Live on Instagram
Step 1 of 4 · Generating
~15h saved weekly. Average time back per client, from real account data.
Human-checked. A real person reviews every post against your voice before you ever see it, so you don't have to.
Signal-driven. Built from your brand, industry, and performance data, not a generic prompt.
Improves monthly. Each month's results shape the next month's strategy.
The mechanism

How Marketing Maggie actually works

Here's exactly what happens between you signing up and a post landing on your feed.

01 / SETUP, ONCE

You set up a business profile

Your URL (we help auto-fill from it), the services you sell, your ideal client profile, who you're trying to reach, your brand voice, and a secure connection to your LinkedIn and/or Instagram account. Approved once, only revisited if your business changes.

We only ever get permission to publish approved posts and read their performance, nothing else, and you can revoke access at any time. See exactly what this access involves →

Marketing Maggie's business profile setup screen in the client portal
02 / STRATEGY

Maggie drafts your content strategy

Pulled from your brand profile, industry, ICP, current trends, and what's actually performing on your channels, not a static playbook. You review the reasoning, approve it, or send it back.

brand profile industry trends ICP content pillars performance data
Marketing Maggie's approved LinkedIn content strategy in the client portal
03 / HUMAN CHECK, THEN PRODUCTION

You approve, then she creates a month of content in one batch

Before anything reaches your queue, someone on our team has already checked it against your brand and tone, so you're never the first human to read it. Then a full month goes out, built against the approved strategy, with the status of every post visible: awaiting review until you say otherwise.

Content review queue showing posts awaiting approval
04 / REVIEW & SCHEDULE

You approve, Maggie schedules

Approve everything at once or post by post. Most clients spend a few hours a month on this step, not a few hours a week. Once approved, posts are placed on the calendar for the day and time your account's own history (and platform-wide patterns for your industry) show your audience is actually active, not a fixed default slot. Nothing ships without your sign-off first.

Content calendar showing scheduled and draft posts by day
05 / LEARN

Results become next month's strategy

At the end of the month, a performance report: what worked, what didn't, and specific recommendations. Maggie carries those into the next cycle, so the system compounds instead of repeating itself.

~15h
avg. time saved per week, real account data
∞
monthly cycles, each one sharper than the last
Marketing Maggie's monthly performance report with impressions, engagement, and next-month recommendations
What you get

Six jobs. One system.

A strategist, a copywriter, a designer, an editor, a scheduler, and an analyst, normally five or six different people or tools stitched together. Here it's one service, exactly what's included, every cycle, for as long as Maggie is active.

01

Strategy that keeps improving

Built from your brand and audience at the start, then sharpened every month by what's actually performing, the ongoing work a strategist would normally be on retainer for.

02

Copywriting for every post

Every caption written for how LinkedIn and Instagram actually work, up to 16 posts a month, the part most teams pay a copywriter or an agency per post to get right.

03

Visual content for every post

Image and video built to match each post, not stock photos or a generic AI image, the design work usually outsourced separately.

04

A human checks every post

Before anything reaches you, someone on our team has already read it against your brand and tone, the quality check most tools skip and most people don't have time for.

05

Scheduling and publishing

Placed on the calendar and posted automatically across LinkedIn and Instagram, up to 4 times a week, no separate scheduling tool for you to run.

06

Performance reporting and next steps

What worked, what didn't, and specific recommendations, the analysis a strategist would normally charge extra for, feeding straight into next month's strategy.

See real content examples Maggie has created →

Why this model wins

The real alternatives, compared

There are five real ways to handle this when you don't have time to do it yourself. Here's how they actually stack up. Read the full breakdown on our blog →

Build your own (ChatGPT) DIY AI tool Hire someone in-house Traditional agency Marketing Maggie
Who does the work You, re-explaining your brand every session You, with AI assistance One employee, once you've hired and trained them An agency team AI drafts, a human reviews
Cost per month Free to low-cost subscription Low: software subscription Highest: salary, benefits, management overhead High: agency retainer pricing One predictable monthly fee
Your time per month Most: no memory, no calendar, all assembly on you Several hours a week Recruiting, onboarding, then ongoing management Briefing and revision calls A few hours to approve
Speed to consistent output Depends entirely on your discipline Depends on your time Weeks to hire, then ramp-up time Weeks of onboarding and briefs 1-2 weeks
Brand voice accuracy On you, every single time On you to get right Depends entirely on who you hire Takes a few rounds to dial in Built from your brief, human-checked before it ships

Want your own numbers instead of ranges? Try the cost and time savings calculator →

Who it's for

Who actually uses Marketing Maggie

Consultants & coaches

One or two people running the business and the marketing. Maggie keeps a consistent LinkedIn presence going without it becoming a part-time job.

Agencies & professional services firms

Your own firm needs the same consistent presence you sell to clients. Maggie runs it without pulling anyone off billable work.

Membership networks & associations

Regular, on-brand content for members and partners, run by a small team that's already wearing several hats.

The AI + Human difference

AI does the heavy lifting. A human makes sure it's actually right.

This is the whole reason Marketing Maggie exists as AI and a person, not just AI. The most common worry we hear before someone signs up: "will this just sound generic, obviously AI-written?" Here's why it doesn't, and here's what actually decides whether a post performs.

Input

Built from your real signals

Every strategy and post starts from what's actually true about your business, not a prompt asking an AI to "sound professional."

brand profile industry ICP current trends performance data
Distribution

Optimized for reach, not just quality

Before a post ships, it's checked against a simulated reaction from your ICP: does the hook land, does the format fit how this audience actually scrolls, is the tone one they'd stop for. Timing and format lean on your account's own engagement history and current platform patterns, not a fixed posting calendar.

simulated ICP reaction best day & time hook & format patterns platform algorithm shifts
Human, not another AI pass

A real person checks every post

Before a draft ever reaches your review queue, someone on our marketing team has already read it against your tone and brand, caught what doesn't sound like you, and fixed it. That's the difference between AI output and something a client actually wants to post: a real human quality check that happens before you ever see it, so you're not the one doing that work yourself.

Feedback loop

It gets better every month

Maggie draws on your real results, stays current with platform and market shifts, and adjusts. It's a running system, not a one-time setup you forget about.

→

The generic, obviously-AI feel comes from skipping the human review step, not from using AI at all. Maggie uses AI to handle volume, consistency, and distribution timing, and a real person on our team, not a second AI pass, makes sure what comes out still sounds like you before it reaches you. That's the AI + Human model: you get the speed of AI and the judgment of a person who actually checked it, without having to be that person yourself.

Results

What this actually produced

+123%
Impression growth, average
+151%
Engagement growth, average

“It saves me time, keeps me consistent, and helps me maintain the tone and voice that my audience knows.”

Cepee Tabibian · Founder & CEO, She Hit Refresh
Pricing

Plans for Marketing Maggie

One predictable monthly fee. Commit for 6 months and save 20%, or go month to month.

Starter

€119/month
Billed biannually
  • Brand profile & content pillar setup
  • 8 posts/month · 2/week cadence
  • Text + image generation
  • 1 connected channel (LinkedIn or Instagram)
  • Automated scheduling & publishing
  • Monthly performance dashboard
  • Email support
Get Started
Most popular

Standard

€399/month
Billed biannually
  • Human-led onboarding call
  • Brand profile & content pillar setup
  • 16 posts/month · 4/week cadence
  • Text + image + video generation
  • 2 connected channels (LinkedIn + Instagram)
  • Automated scheduling & publishing
  • Monthly performance dashboard
  • Human-reviewed monthly strategy update
  • Priority support
Get Started

Custom

from €900/month
Billed biannually
  • Human-led onboarding call
  • Brand profile & content pillar setup
  • Custom content volume & formats
  • Multi-channel campaign support
  • A/B testing & engagement optimization
  • Monthly performance dashboard
  • Human-reviewed monthly strategy update
  • Dedicated success manager
  • Team onboarding & training (optional)
Talk to us

Get 20% off total for additional managers. Compare against hiring or an agency →

Social proof

Why our clients love Maggie

FAQ

Questions about Marketing Maggie

What do I need to do once Maggie is up and running?

Very little. At the start, you fill in a form with your brand info. Maggie then builds your strategy: you review and approve it. After that, you receive monthly content to review and approve before it goes live. Maggie handles everything else: creation, scheduling, and publishing.

Will Maggie grow my Instagram or LinkedIn following?

Consistent, on-brand social media activity increases visibility over time, but follower counts depend on many factors including your niche and audience engagement. We guarantee you get everything in your plan: strategy, content, scheduling, and monthly insights. Most clients see improved consistency and engagement within the first 60–90 days.

Which social media platforms does Marketing Maggie manage?

Marketing Maggie currently manages LinkedIn and Instagram. She handles content creation, scheduling, and publishing on both platforms. See what this access involves →

I'm the only marketing person at my company: can Maggie help me keep up without hiring?

Yes, that's exactly what Maggie is built for. You stay the source of brand direction and approve what goes out each month, but Maggie handles the actual production: writing, scheduling, and publishing. You get consistent output without adding headcount or becoming a full-time content creator yourself.

See it run on your own business, not a demo account.

Tell us about your business and get your first content strategy ready within 24 hours, not weeks.

Get Started Or book a 15-minute call