Sales Sara Meet Sales Sara
Human-AI Manager · Sales

Found by AI.
Reviewed by humans.
Closed by you.

Sara researches leads and drafts outreach, checked by a real person before it reaches anyone. Sent from your own LinkedIn and email, so replies land in your inbox.

Get Started See how it works ↓
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Generating…
Sales Sara
Sales Saragenerating your leads…
Sales Sara's scored lead list for June 2026 in the client portal
Sales Sara's outreach message sequence awaiting approval
LinkedIn DM landed in a prospect's inbox
LinkedIn DM
Step 1 of 4 · Generating
16% reply rate. Average across LinkedIn and email, real client data.
Human-checked. A real person reviews every message against your offer before it ever reaches a prospect, so you don't have to.
Signal-driven. Built from your ICP, live buying signals, and past reply data, not a generic prompt.
Improves monthly. Each month's results shape next month's targeting and messaging.
The mechanism

How Sales Sara actually works

Here's exactly what happens between you signing up and a message landing in a prospect's inbox.

01 / SETUP, ONCE

You set up a business profile

What you're offering, your ideal client profile, who you're trying to reach, and a secure connection to your LinkedIn and email account. Approved once, only revisited if your offer or targeting changes.

We only ever get permission to send approved outreach and read reply activity, nothing else, and you can revoke access at any time. See exactly what this access involves →

Business profile setup screen in the client portal, shared across all Human-AI Managers
02 / STRATEGY

Sara builds your pitch and your ICP

Pulled from your offer, your ideal client profile, and what's actually driving replies in past cycles, not a static script. You review the reasoning, approve it, or send it back.

your offerICP: role, industry, size, geographylive signal tierspast campaign performance
Sales Sara's approved outreach strategy screen in the client portal
03 / LEADS & MESSAGES

A fresh, scored lead list, every month

Sara sources a new batch of prospects, scores and tiers each one against your ICP, then drafts outreach from a tested angle for every lead. Before anything reaches your queue, someone on our team has already checked it against your brand and offer, so you're never the first human to read it: awaiting review until you say otherwise.

Sales Sara's scored lead list for June 2026 in the client portal
04 / OUTREACH & FOLLOW-UP

You approve, Sara sends

Approve everything at once or lead by lead. From your own LinkedIn and email, in your name: 2 LinkedIn touches a few days apart, then up to 3 follow-up emails. Nothing goes out without your sign-off first, and you only step back in once someone replies.

Sales Sara's outreach message sequence awaiting approval in the client portal
05 / LEARN

Results become next month's outreach

At the end of every month, a performance report: what worked, what didn't, and which single-variable test won. Sara carries that into the next cycle, so results compound instead of resetting.

35%
LinkedIn acceptance & contact rate, average
∞
monthly cycles, each one sharper than the last
Sales Sara's monthly outreach report with performance metrics and recommendations
What you get

Six jobs. One system.

A prospector, a researcher, a copywriter, an SDR, and an analyst: normally five different hires or tools stitched together. Here it's one service, exactly what's included, every cycle, for as long as Sara is active.

01

Strategy: pitch & ICP

AI drafted, human reviewed, built to match your offer and who you actually want to reach.

02

Lead generation

A fresh pool of prospects sourced every month from LinkedIn, verified-contact tools, job boards, and funding databases, not a one-time list.

03

Lead qualification

Every lead scored 0–100 against your ICP and tiered by live signal, so outreach goes to who's actually ready, not just who fits on paper.

04

Message creation

Drafted from a specific, tested angle for each lead, then checked by a human before it ever reaches a prospect.

05

Sequencing & automated outreach

Sent from your own LinkedIn and email, in your name, on a fixed multi-touch cadence, once you approve it.

06

Insights & optimization

A monthly report on what worked and which test won, feeding straight into next month.

See real message examples Sara has created →

Why this model wins

The real alternatives, compared

There are four real ways to run outbound when you need more leads but can't justify a full sales hire yet. Here's how they actually stack up. Read the full breakdown on our blog →

Do it yourself DIY outreach tool Hire an SDR Cold-outreach agency Sales Sara
Who does the work You, researching and messaging every lead by hand You, running the automation yourself One employee, once you've hired and trained them An agency team, often templated across clients AI drafts, a human reviews
Cost per month Free, but it's your time Low: software subscription Highest: salary, benefits, management overhead High: agency retainer, often plus setup fees One predictable monthly fee
Your time per month Most: sourcing, writing, sending, tracking, all on you Several hours a week configuring and monitoring Recruiting, onboarding, then ongoing management Briefing and review calls A few hours to approve
Speed to consistent output Depends entirely on your discipline Depends on your time to set it up Weeks to hire, then ramp-up time Weeks of onboarding and briefs 1–2 weeks
Lead & message quality Manual research, easy to burn out and go generic Templated sequences, generic unless you customize heavily Depends entirely on who you hire Templated across their client base Scored leads, human-checked messages, built from your real ICP

Want your own numbers instead of ranges? Try the cost and time savings calculator →

Who it's for

Who actually uses Sales Sara

Agencies & professional services firms

Need a steady flow of qualified leads without hiring or managing an in-house SDR. e.g. AP Design, Fitsites, Händig

Networks & associations

Replace word-of-mouth growth with a structured, repeatable outreach process for new members and partners. e.g. Business Women Sweden

Founders & small teams

Selling the business themselves with no time for manual prospecting. Sara runs outreach in the background while they run the company. e.g. startup & SaaS founders

The AI + Human difference

What actually decides whether outreach lands

This is the whole reason Sales Sara exists as AI and a person, not just AI. The most common worry we hear before someone signs up: “will this just read like a mail-merge blast?” Here's why it doesn't, and here's what actually decides whether a message gets a reply.

Targeting

Scored on live signals, not just fit

Every lead starts from your ICP (role, industry, company size, geography), then gets scored 0–100 and tiered by what's actually happening right now, from a demographic-only baseline up to someone publicly asking for help.

posting about pain publiclyhiring for a role you replacejust raised fundinginbound inquiry
Messaging

Written to a proven angle, tested one change at a time

Every message is drafted from a specific angle, not a generic template, then refined by testing a single variable at a time: hook, length, CTA, tone, or the angle itself. That's how we know what actually moved the reply rate.

general infopersonalizedexpertise/authoritysocial proofrelatableproblem-solutionneed of servicestart conversationgive-away/offer/invite
Human, not another AI pass

A person checks every message before it sends

Before outreach goes out under your name, someone on our team has already read it. That's the difference between a mail-merge blast and something a prospect actually replies to.

Sent as you, not as a tool

Your account, your name, no extra software

Works with a standard LinkedIn account (no Sales Navigator required) and Gmail. No separate outreach tool for you to run or explain to IT.

standard LinkedInGmailsent from your own account
→

The generic, mail-merge feel comes from skipping the human review step, not from using AI at all. Sara uses AI to handle volume, targeting, and sequencing, and a real person on our team, not a second AI pass, makes sure every message still reads like you before it reaches a prospect. That's the AI + Human model: the speed of AI and the judgment of a person who actually checked it, without having to be that person yourself.

Results

What this actually produces

16%
Reply rate on LinkedIn + email, average
35%
LinkedIn acceptance & contact rate, average

“It saves time and gives the process more momentum. Instead of everything depending on me doing each step manually, Sales Sara helps keep the outreach moving while still feeling professional.”

Arian Parsi · Owner & CEO, AP Design

How Sara benchmarks against typical outreach

LowAverageStrongSara
Acceptance + contacted (LinkedIn)<20%20–30%>30%35%
Reply rate, LinkedIn<10%10–20%>20%14%
Reply rate, Email<3%3–8%>8%9%
Reply rate, Total<8%8–12%>12%16%
Positive reply rate<25%25–40%>40%31%

Benchmarks from aggregated industry data (Expandi, Belkins, Evaboot, LaGrowthMachine, Reply.io, CloselyHQ). Individual results vary by audience, offer, and industry.

Pricing

Plans for Sales Sara

One predictable monthly fee. Commit for 6 months and save 20%, or go month to month.

Starter

€119/month
Billed biannually
  • Outreach strategy & ICP setup
  • 75–100 leads/month, sourced & scored
  • 20%+ contact & nurture rate
  • 1 connected channel (LinkedIn or email)
  • 3-touch outreach sequence per lead
  • Monthly performance dashboard
  • Email support
Get Started
Most popular

Standard

€399/month
Billed biannually
  • Human-led onboarding call
  • Outreach strategy & ICP setup
  • 300–350 leads/month, sourced & scored
  • 20%+ contact & nurture rate
  • 2 connected channels (LinkedIn + email)
  • 5-touch outreach sequence per lead
  • Monthly performance dashboard
  • Human-reviewed monthly strategy update
  • Email support
Get Started

Custom

from €900/month
Billed biannually
  • Human-led onboarding call
  • Outreach strategy & ICP setup
  • Custom lead volume & targeting
  • Multi-channel campaign support
  • A/B testing & messaging optimization
  • Automated nurturing & follow-ups
  • Monthly performance dashboard
  • Human-reviewed monthly strategy update
  • Dedicated success manager
  • Team onboarding & training (optional)
Talk to us

Get 20% off total for additional managers. Compare against hiring or an agency →

Social proof

Why our clients love Sara

FAQ

Questions about Sales Sara

What do I need to do once Sara is up and running?

At setup, you fill in a form with your sales pitch and ideal client profile. Sara builds your outreach strategy: you review and approve it. After that, Sara handles lead research, messaging, and follow-ups. You get a monthly summary and can give feedback to improve results.

How many leads can Sales Sara generate per month?

Depending on your plan, Sara researches 75–350 potential leads per month and actively contacts and nurtures 20%+ of them. Results vary by industry, offer, and audience. Sara guarantees delivery of everything in your package: lead research, outreach, follow-ups, and monthly reporting.

Does Sara send messages from my own LinkedIn and email?

Yes, all outreach is sent from your own LinkedIn and/or email account, in your name. Your contacts receive messages that look and feel like they come directly from you.

Do I need LinkedIn Sales Navigator or any paid tools?

No. Sales Sara works with a standard LinkedIn account. LinkedIn Sales Navigator is not required, and no extra tools or subscriptions are needed: everything is included in the price.

What email providers do you support?

We currently support sending from Gmail accounts. See what this access involves →

Can Sara help me generate more leads without adding headcount to my sales team?

Yes. Sara handles the volume work (finding prospects, writing personalized outreach, and following up) so you get a consistent flow of qualified conversations without hiring or managing another salesperson. You only step in once a real prospect replies.

See it run on your own pipeline, not a demo account.

Tell us who you're targeting and get your first scored lead list ready within days, not weeks.

Get Started Or book a 15-minute call