Academy

Upbeater Academy · Marketing & Sales, for SMBs

More clients. More visibility. Learn the exact playbook, step by step.

Three live courses in Human-AI powered marketing and sales: taught directly by the founders who built Marketing Maggie and Sales Sara.

The courses

Three independent courses: take one, or all three. None of them depend on each other.

AI for Sales Outreach

Fill your pipeline with qualified leads, without hiring a BDR.

Taught by Petra Sundell, Founder & CEO
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AI for Social Media Marketing

Keep your content calendar full, without hiring a social media manager.

Taught by Clara Nordlander Wiberg, Co-founder & CMO
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AI for Content Creation

Produce scroll-stopping content, without hiring a full-time content creator.

Taught by Clara Nordlander Wiberg, Co-founder & CMO
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Why Upbeater Academy

—Taught directly by the founders who built these systems, not a hired instructor
—Free trial access to Sales Sara or Marketing Maggie during your live sessions (a €119/month value), included
—Work on your own business, not a demo account: this is hands-on, not watch-and-learn
—Small live cohorts with real Q&A, not a pre-recorded drip course
—Full refund if you cancel more than 48 hours before your first session
—Flexible start dates, every session recorded regardless

What Marketing Maggie & Sales Sara actually do

Upbeater builds Human-AI Managers: AI systems paired with real people, not just automation. Every Academy course teaches the system behind one of these two.

Marketing Maggie

Marketing Maggie

Your Human-AI Manager for marketing

Maggie plans, writes, and posts your social content on a consistent schedule (in your brand voice) with monthly reporting on what's working. It succeeds because it's hybrid: AI handles the execution, a real person makes sure it still sounds like you.

Sales Sara

Sales Sara

Your Human-AI Manager for sales

Sara finds the right people, reaches out on LinkedIn and email, follows up, and qualifies replies: the outbound volume most small teams can't sustain alone. Same reason it works: AI handles the repetition, a real person handles the judgment calls.

Meet the founders

Petra Sundell, Founder and CEO of Upbeater

Petra Sundell

Founder & CEO, teaches AI for Sales Outreach

Designed Upbeater's Human-AI Manager systems and runs Sales Sara for clients today.

LinkedIn →
Clara Nordlander Wiberg, Co-founder and CMO of Upbeater

Clara Nordlander Wiberg

Co-founder & CMO, teaches AI for Social Media Marketing & AI for Content Creation

Runs Marketing Maggie for clients, shaping its content and quality. Has also taught AI content creation at Hyper Island and Nackademin.

LinkedIn →
Better together: Sales Sara and Marketing Maggie work even better as a pair: pipeline and visibility running as one system. Together, that's a full go-to-market engine for a company that isn't ready to hire a whole team to get there.

Would rather we just handle it for you?

That's exactly what Marketing Maggie and Sales Sara do. Book a call, no pressure, just a real conversation about what fits your business.

Book a call