The challenge
Arijana Misic-Burns is Campaign Director at We Do Samples, a UK company that runs product sampling and brand activation campaigns on behalf of well-known consumer brands. Juggling multiple campaigns at once meant outreach and sales conversations could easily start to feel overwhelming or hard to untangle.
She was looking for something that could offer clarity, structure, and support, without feeling robotic or impersonal.
What they did
We Do Samples activated Sales Sara through Upbeater to bring structure to their outreach. The onboarding started with an initial call to walk through the setup clearly, and the experience stayed consistent from there: Sara handling outreach with responsive, genuinely supportive follow-up whenever questions came up.
What stood out for Arijana wasn't just the system working smoothly in the background: it was the balance between smart AI support and real human guidance behind it.
The result
"It's been especially valuable in breaking things down, organising thoughts, and helping me move forward with more focus and confidence, not to mention generating more conversations and leads."
For We Do Samples, Sales Sara delivered consistent support, clear guidance, and a system that adapted to how Arijana actually worked, rather than a one-size-fits-all process. Outreach stopped feeling generic and started generating real conversations and leads.
Over three months, that meant 700+ leads generated and nurtured, a 203% increase in response rate, and a 100% increase in positive response rate, including one prospect who said yes to a meeting.
"The greatest value for me has been the balance between smart AI insights and real human understanding. That combination creates a level of trust and support you don't usually get from tools alone."
