Business Women Sweden Scaled Their Network with Sales Sara

The challenge

Business Women Sweden is a professional network connecting ambitious women across Sweden. Despite launching new programs and products, BWS struggled to consistently reach new members and partners.

Without a structured sales process, growth relied almost entirely on word-of-mouth, which meant scaling was slow and unpredictable.

What they did

BWS activated Sales Sara to build and run a structured outreach process from scratch. The work happened in three stages:

1. Define strategy: identifying their ideal customer profile and crafting the right messaging
2. Generate and contact qualified leads: Sales Sara found relevant contacts and reached out over email
3. Monthly reporting and insights: tracking what was working and refining the approach over time

The result

"Thanks to Sales Sara, we now have a structured sales process reaching the right people, without worrying about chasing them ourselves." Charlotta Lundin, Founder & CEO

The results were concrete. BWS went from no system to a reliable, measurable outreach process, and the numbers speak for themselves.

Before Sales Sara: word-of-mouth, no system. After: structured outreach, new members, growth.