AP Design Built a Consistent Sales Pipeline Without Hiring

The challenge

Arian Parsi runs AP Design, a digital agency based in Sweden. Like most agency founders, sales and prospecting easily became something that happened only when there was time, which meant it often didn't happen consistently.

He wanted to become more structured in the sales work and reach the right people without relying entirely on his own manual effort.

What they did

AP Design used Sales Sara through Upbeater to handle LinkedIn outreach and prospecting. The setup process helped Arian define exactly who they wanted to reach: what type of companies to target, how the outreach should be positioned, and what tone to use.

After the setup period, the experience became more hands-off. Sara kept the outreach moving with consistent follow-ups, professional messaging, and structured targeting, without Arian needing to manage every step manually.

The result

"It saves time and gives the process more momentum. Instead of everything depending on me doing each step manually, Sales Sara helps keep the outreach moving while still feeling professional."

For AP Design, the biggest win was consistency. Sales outreach stopped competing with client work: it ran in the background, keeping them visible to potential clients and maintaining a rhythm that would otherwise be hard to sustain as a small agency.

AP Design has been with Upbeater for six months (longer than any other client) and used that time to test two different ideal customer profiles. Their best-performing period generated and nurtured 1000+ leads, with response rates well ahead of industry benchmarks:

Positive response rate alone grew 238% over the course of the engagement as the targeting was refined.

"The communication stayed professional and relevant, which is important for us as a small agency where the first impression really matters."