Academy

Upbeater Academy · AI for Sales Outreach

Fill your pipeline with qualified leads, without hiring a BDR.*

Learn the exact AI sales system we run for clients: live, across three sessions with Upbeater's founder and sales lead Petra Sundell. Strategy, outreach, and automation, built together, not just explained.

Watch the free preview

*BDR: Business Development Representative, the role usually hired to do this work manually.

Next start date
Thu Oct 8 · 2 more start dates available
See all start dates ↓
—Built and taught by Upbeater's founder, not a hired instructor
—The same system Sales Sara runs for real clients: see AP Design's numbers below
—A small live cohort, not a pre-recorded drip course

Three sessions. One working system.

Each session builds on the last: strategy first, then the outreach engine, then the automation that keeps it running without you.

01

Set the strategy

Define your ICP, your offer, and the outreach angle, before you touch a single tool. We'll set it up live inside Sales Sara, and you'll get free trial access to configure your own strategy during the session.

Week 1 of 3Recording included
02

Find leads & craft outreach

Build a lead list that's actually worth contacting, and write outreach people reply to. We'll build it live in Sales Sara, and you'll get free trial access to run it on your own leads.

Week 2 of 3Recording included
03

Automate the process

Turn the manual version into a system that runs on a schedule, so outreach keeps happening on the weeks you don't have time for it. We'll turn that on live in Sales Sara, with free trial access to schedule your own.

Week 3 of 3Recording included

Sessions run weekly. Pick which week you start →

Real customer, real numbers
+238%
Growth in positive response rate
1000+
Leads generated & nurtured
2x
Email response rate vs. average
€9,600
Saved vs. hiring a BDR (6 months)

"It saves time and gives the process more momentum. Instead of everything depending on me doing each step manually, Sales Sara helps keep the outreach moving while still feeling professional."

Arian Parsi, Owner and CEO of AP Design
Arian Parsi Owner & CEO, AP Design (a Swedish digital agency) · 6 months with Sales Sara
Read the full AP Design case study →

Based on ~€12,000 estimated cost of a part-time BDR + tools over the same 6 months, vs. €2,400 paid for Sales Sara.

Free preview

A 10-minute walkthrough of the whole workshop.

This is a workshop, not a lecture series: you build alongside Petra each week. The preview will cover what we do in each session and why, so you know what you're signing up for before you pick a start date.

  • 01 What "strategy" actually means for outbound, and why skipping it is the #1 reason AI sales tools flop
  • 02 What we'll build live in Sales Sara, and what you'll walk away able to run yourself
  • 03 What "automated" really looks like day-to-day, once the novelty wears off
Coming soon
Coming soon

Taught by the person who built it

Petra Sundell, Founder and CEO of Upbeater

Petra Sundell

Founder & CEO, Upbeater

Petra designed the outreach system that now runs as Sales Sara: the same process behind AP Design's numbers above, and every other Sales Sara client. This workshop is that system, taught directly, not repackaged by someone else.

  • Founder of Upbeater and creator of Sales Sara & Marketing Maggie
  • Has run this exact system for every Sales Sara client since day one
  • The AP Design numbers above came from her setup, not a case study team

Pick your start date

Can't make the earliest one? Two more start dates run two weeks apart, pick whichever fits your calendar.

The middle start runs on Tuesdays instead of Thursdays, so no two cohorts ever share a live date. Can't make a live date anyway? Every session's recording is sent within 48 hours regardless.

What it costs

€299for the full course
All three live sessions, billed once, not a subscription.
  • 3 live sessions with Petra (~75 min each)
  • Recording of every session, sent within 48 hours
  • Free trial access to Sales Sara across all three sessions, to build your own strategy, leads, and automation as you go
  • Worksheets, templates, and prompts for each session
  • Direct Q&A during the live sessions
Would rather skip the DIY and have it run for you? Talk to us about Sales Sara: several people take this course first, then hand the system off to her once it's proven.
Better together: Sales Sara pairs with Marketing Maggie for the marketing side: pipeline and visibility running as one system. Together, that's a full go-to-market engine for a company that isn't ready to hire a whole team to get there.

Questions

Do I have to attend live?
No. Live is better for Session 1 especially, since that's where most people's questions come up, but every session is recorded and sent to you within 48 hours regardless.
Who is this for?
Founders and sales or marketing operators at small-to-mid-size companies who want to run their own outbound. It's not built for agencies reselling the system, and it's not a passive video library: it's a working session.
Is this the same as hiring Sales Sara?
No. This course teaches you to run the system yourself. Sales Sara is Upbeater running it for you. Some people take the course first to validate the approach, then move to Sara once it's working.
What if it's not for me?
Full refund if you cancel more than 48 hours before your first live session. After that we can't refund the seat, but you can move to a later start date once, for free.

Three sessions between you and a pipeline that fills itself.

Three start dates to choose from: the earliest begins Thursday, October 8.

Pick your start date