Academy

Upbeater Academy · AI for Content Creation

Produce scroll-stopping content, without hiring a full-time content creator.

Learn the exact AI content-creation system Upbeater's co-founder Clara Nordlander Wiberg has taught at Hyper Island and Nackademin: live, across three sessions. Planning, image/video/voice production, and automation, built together, not just explained.

Watch the free preview
Next start date
Thu Oct 8 · 2 more start dates available
See all start dates ↓
—Taught by a working creator: Clara has led AI content courses at Hyper Island and Nackademin
—The same system powering Marketing Maggie's content production for real clients
—A small live cohort, not a pre-recorded drip course

Three sessions. One working system.

Each session builds on the last: a real plan first, then the production itself, then the automation that keeps it going without you.

01

Plan the content

Define your content pillars, formats, and a production plan you can actually sustain, before you touch a single tool. We'll set it up live inside Marketing Maggie, and you'll get free trial access to configure your own plan during the session.

Week 1 of 3Recording included
02

Mix image, video & voice

Turn the plan into real assets (visuals, short video, voiceover) without needing a full production team. We'll build it live in Marketing Maggie, and you'll get free trial access to produce your own.

Week 2 of 3Recording included
03

Automate the process

Turn the manual version into a system that keeps producing and publishing on schedule, so output stays consistent on the weeks you don't have time for it. We'll turn that on live in Marketing Maggie, with free trial access to schedule your own.

Week 3 of 3Recording included

Sessions run weekly. Pick which week you start →

Real customer, real numbers
+123%
Impression growth (avg.)
+151%
Engagement growth (avg.)
€9,250
Saved vs. hiring an SMM* (5 months)

"It saves me time, keeps me consistent, and helps me maintain the tone and voice that my audience knows."

Cepee Tabibian, Founder and CEO of She Hit Refresh
Cepee Tabibian Founder & CEO, She Hit Refresh (a consulting business) · 5 months with Marketing Maggie
Read the full She Hit Refresh case study →

*SMM: Social Media Manager, the role usually hired to do this work manually. Based on ~€10,000 estimated cost of a part-time SMM + tools over 5 months, vs. €750 paid for Marketing Maggie.

Free preview

A 10-minute walkthrough of the whole workshop.

This is a workshop, not a lecture series: you build alongside Clara each week. The preview will cover what we do in each session and why, so you know what you're signing up for before you pick a start date.

  • 01 Why a content plan matters more than any single tool, and what happens when you skip it
  • 02 What we'll build live in Marketing Maggie, and what you'll walk away able to produce yourself
  • 03 What "automated" really looks like day-to-day, once the novelty wears off
Coming soon
Coming soon

Taught by the person who built it

Clara Nordlander Wiberg, Co-founder and CMO of Upbeater

Clara Nordlander Wiberg

Co-founder & CMO, Upbeater

Clara comes from a content-creator background and has taught AI-assisted content creation at Hyper Island and Nackademin. She now runs Marketing Maggie's content production for clients, shaping its quality on every account. This workshop is that system, taught directly, not repackaged by someone else.

  • Co-founder of Upbeater; shapes Marketing Maggie's content and quality
  • Has taught AI content creation at Hyper Island and Nackademin
  • Has run this exact system for every Marketing Maggie client since day one

Pick your start date

Can't make the earliest one? Two more start dates run two weeks apart, pick whichever fits your calendar.

The middle start runs on Tuesdays instead of Thursdays, so no two cohorts ever share a live date. Can't make a live date anyway? Every session's recording is sent within 48 hours regardless.

What it costs

€299for the full course
All three live sessions, billed once, not a subscription.
  • 3 live sessions with Clara (~75 min each)
  • Recording of every session, sent within 48 hours
  • Free trial access to Marketing Maggie across all three sessions, to plan, produce, and automate your own content as you go
  • Worksheets, templates, and prompts for each session
  • Direct Q&A during the live sessions
Would rather skip the DIY and have it run for you? Talk to us about Marketing Maggie: several people take this course first, then hand the system off to her once it's proven.
Better together: Marketing Maggie (which this content system runs on) pairs with Sales Sara for the pipeline side: content and outreach running as one system. Together, that's a full go-to-market engine for a company that isn't ready to hire a whole team to get there.

Questions

Do I have to attend live?
No. Live is better for Session 1 especially, since that's where most people's questions come up, but every session is recorded and sent to you within 48 hours regardless.
Who is this for?
Founders and marketing operators at small-to-mid-size companies who want to produce their own content (including image, video, and voice) without a full production team. It's not built for agencies reselling the system, and it's not a passive video library: it's a working session.
Is this the same as hiring Marketing Maggie?
No. This course teaches you to run the system yourself. Marketing Maggie is Upbeater running it for you. Some people take the course first to validate the approach, then move to Maggie once it's working.
What if it's not for me?
Full refund if you cancel more than 48 hours before your first live session. After that we can't refund the seat, but you can move to a later start date once, for free.

Three sessions between you and a content engine that runs itself.

Three start dates to choose from: the earliest begins Thursday, October 8.

Pick your start date